CASE STUDY / SUCCESS STORY seltz® VITAMINS
Brand Overview
Client: seltz® - Reivax®
Since: November 2019
Location: Mexico - National
Sector: Health and Nutrition
Services Provided: Brand Strategy, Social Media, and Digital Marketing
FB: https://www.facebook.com/seltzvitaminas
IG: https://www.instagram.com/seltzvitaminas/
About seltz®
Seltz® is a Mexican brand that offers vitamins, dietary supplements, and effervescent electrolytes, standing out for its innovative approach and commitment to health. Developed in Germany and endorsed by health authorities in Europe, the United States, and Mexico, its products provide users with a unique, effective, and flavorful experience.
Brand Objectives with Puntoasterisco
The brand aimed to make its mark in the market with a launching stage, and after that, work towards its positioning and connection with consumers. Project objectives included expanding the brand's reach, optimizing marketing strategies, and enhancing the customer experience by providing valuable information and fostering a culture of prevention and wellness. Puntoasterisco® joins seltz® to create the strategy that has positioned them as a leader in the effervescent supplements and vitamins industry.
Our Services
Throughout our collaboration with seltz®, we focused on enhancing the brand's presence by encouraging purchases at retail points of sale (prestigious retail chains) and strengthening its community.
Digital Marketing
We developed a social media strategy to create engaging and relevant content for seltz®'s audience. We implemented the concept "Start Your Day Right" promoting the consumption of vitamins and supplements as part of a daily wellness routine. We assisted in selecting digital channels, creating content schedules, organizing photo and video sessions, and distributing content.
Seltz® electrolytes, H!dration Everywhere!
Due to the success of its vitamins and supplements, seltz® developed a new line focused on hydration with effervescent electrolytes, thus expanding its product portfolio. This growth required adjustments to the strategy as this product caters to a younger demographic. To address this, we worked on creating a new brand awareness campaign and adapting content creation, including actions such as partnerships with influencers to achieve broader coverage in digital media.
Brand Extension
The look and feel created for seltz's social media have served as a reference for other brand extension applications, from merchandise to applications for different advertising media, stands at exhibitions, and the seltz-truck® which makes appearances to offer tastings at many sporting events nationwide.
Inbound Activations
Other activations, whether 1-to-1 meetings or virtual events held during Covid-19, have been executed with our support in ideation and organizing the experience; Webinars, giveaways, and other social media contests have been instrumental in increasing participation and loyalty within the #seltzCommunity.
The Results:
Communication efforts are a link to building success for a brand; other factors such as having a great portfolio, a fantastic seltz® team, focused and open to collaboration, fluid communication, and building a long-term vision, among many other attributes of Reivax®, have been key to achieving this amazing brand growth.
Achievements during these years of brand management:
Social Media Followers:
- Facebook: 30K
- Instagram: 11K
Highlights:
- Available in over 5,000 retail points nationwide
- Official store on Amazon
- Official store on MercadoLibre
Product Portfolio:
- 3 product lines. 13 vitamins and supplements
- 5 lines of effervescent electrolyte production
- 3 New products to be added to the portfolio in 2024 and a big surprise that will continue to consolidate its expansion.
Reach:
About sports sponsorship, seltz® has established over 100 strategic alliances with prominent events and sports organizations. These partnerships include the Wellness Weekend, CODEME, and speed events with renowned brands such as BMW, Mini Cooper, Ducati, and Grand Chelem. In addition, it has also partnered with health organizations, such as the Mexican Pediatrics Association through the National Pediatrics Congress. These partnerships demonstrate seltz's commitment to promoting a healthy and active lifestyle while strengthening its presence in the sports and wellness sphere.
At Puntoasterisco, we are excited to work with large brands, as much as with new ones; in any case, we always #GrowTogether. We invite you to learn more about our work and to trust in an established and multidisciplinary company to accompany you from strategic creativity to tangible results.
#Puntoasterisco #20thAnniversary #SuccessStory #seltz #seltzational #Branding #DigitalMarketing #CreativeStrategy
Laura Maceira,
Creative Director
"Seltz® is a fun brand that gives us all the confidence; we have creative freedom to propose strategies and to explore new communication models. The consistency of its actions with its vision to be the market leader makes our work always enriching. Their products are awesome #AbsoluteFan".
Ana Paula Torres
Social Media Manager
"This brand started as a project full of excitement and clear objectives, and to this day, I love it because it hasn't lost that essence. We love working and sharing our ideas with brands like this one, which give us the freedom to contribute our knowledge to their development and growth. I am proud of how much it has grown and that it is now a company with international presence; I am sure it will go even further, and we would love to be by its side for every achievement as we have been so far."
Karina Ortega
Community Manager - Content Creator
"Working with seltz® is great! It's a brand that is always looking for new ways to innovate and remains open to new ideas to build a strong relationship with its community. I love being part of this team where we can unleash our creativity and feel the brand's confidence in us. #seltzationalExperience"
