Responsible Use of Artificial Intelligence

A powerful tool that carries great responsibility.

As an extension to our Code of Ethics, we at Puntoasterisco have drafted these internal guidelines to ensure responsible use of AI technology. We commit to carefully validate all information generated by AI, overseen by our skilled human team with diverse areas of expertise.

We take measures to identify and mitigate biases in AI models, striving to represent our culture and limit programmatic biases by creating multiple prototype versions where cultural diversity enriches both written and graphic narratives.

All image and video content of people created by AI in our company will be marked with a distinctive icon to prevent misinformation and unauthorized creative attribution.

We refrain from creating or disseminating artificial content that could be perceived as real in contexts of fake news or misleading advertising (refer to our code of ethics), though we do use it as a language of persuasive illustration.

Acknowledging the carbon footprint associated with AI, we actively collaborate on projects that help mitigate climate change.

As industry leaders, we advocate for an agreement among agencies and organizations for the ethical, responsible, and transparent use of artificial intelligence. Ready to get started? Share it under a CC-BY license (Crediting Puntoasterisco).

This guide will be periodically updated to reflect technological advancements and best practices.

Last updated: May 2024.