The Art of Crafting Impactful Stories
We nurture our process with narrative tools that are essential to create impactful communication experiences: storytelling, visual storytelling, and storydoing.
Covering the basics; Storytelling: Building in the Collective Imagination
Storytelling is the art of telling stories that captivate, inspire, and connect with the audience. It is about creating narratives that convey messages in a memorable and meaningful way, so that a brand can inspire a sense of belonging, leaving behind the notion of attacking a market and embracing the concept of attracting a community.
Storytelling can be built from the current state of a brand, or by projecting the place where the brand wants to reach. It helps to create this shared vision of what the brand wants to be and how it aspires to be perceived by its users.
Both in the development of a brand identity and in the creation of a digital media strategy, storytelling is the common thread that helps unfold the brand's messages to its audience, strengthening the emotional connection with the brand.
Adding complements; Visual Storytelling: The Power of Images
Visual storytelling uses images to tell stories. It is about communicating messages in a visual and attractive way, using all kinds of visual resources that help, through chromatic and aesthetic codes, a set of attributes that group the brand identity and allow it to be perceived as part of a whole through visual association. Visual storytelling is a complement to anchor the attention of our audiences, the images and videos we build are the entry point to link interaction with content in other formats.
A possible Challenge; Storydoing: Action as Narrative
Storydoing is inspiration to put brands in motion and achieve tangible connections between brands and users, promoting moments of coexistence, brand awareness, or social action. Bet on turning stories into actions. The premise is to create experiences that allow the public to build the memories associated with the brand in a direct and participatory way.
Storydoing strengthens the strategy to raise engagement levels, generate personal or collective memories with the potential to go viral or be treasured in the long term, strengthening loyalty bonds towards the brand.
Constant Transformation
At Puntoasterisco, we are in constant transformation. We stay at the forefront of the implementation of discursive resources that help us to strengthen the strategy of the brands we work for.
It's time to empower your brand's voice. #WeCoCreate turning your stories into experiences.
#Branding #StoryTellling #VisualTelling #StoryDoing
