Blog

We have many stories to tell.

We share what inspires us, what drives us, and where our focus lies. Our aim is to provide valuable insights to enhance your Branding and Digital Marketing strategies, exploring innovative topics from the Creative Industries.

Guided by our values, we seek to foster empathy and cultivate deeper connections with your audiences, addressing the demands of today's world through creative thinking and sparking innovation.

Furthermore, you can reach out to us here to submit your brand or project for potential collaboration opportunities, such as guest articles, interviews, or case studies, if you believe it's relevant to our audience.

The one duty we owe to history is to rewrite it. Oscar Wilde

Jul 24, 2024

Succes Story: La Flor de Córdoba, a flavor, a story

At Puntoasterisco, we combine our creative approach to develop projects aimed at delivering the best results. Today, we present a success story of a brand that has left a great coffee legacy at the national level... La Flor de Córdoba.

Jul 9, 2024

The Art of Crafting Impactful Stories

At Puntoasterisco, we are creatives who believe in the power of stories.

We understand that brands, like people, have stories to tell. Stories that connect with their audience, that convey their values, and that help them build a unique and memorable identity, beyond the more tangible brand visual elements such as the brand name and logo.

Jun 1, 2024

Augmented Branding, a way to (re)create interaction with your brand.

The technological revolution keeps accelerating, and in the realm of human-machine interaction, Augmented Reality (AR) emerges as the leading protagonist. Experts like the Bankinter Foundation affirm: AR is here to (re)create our world, unfolding a spectrum of possibilities unimaginable just a few years ago. Today, a future of innovation and accessibility lies before us.

Jun 13, 2024

Social Selling: The New Boost of E-commerce in the Digital Era

In an increasingly connected world, social networks have become fertile ground for businesses aiming to expand their reach and connect with their target audience more directly and effectively. It's in this context that Social Selling emerges as a fundamental strategy to propel e-commerce and take sales to new heights.

May 15, 2024

Taking Action for Climate Change: Our link with One Tree Planted

At Puntoasterisco, we acknowledge the carbon footprint associated with Artificial Intelligence (AI) and believe in taking concrete steps to mitigate climate change.

May 7, 2024

CASE STUDY / SUCCESS STORY seltz® VITAMINS

Success Story: Seltz Vitamins and Their Expansion with Puntoasterisco.

At Puntoasterisco, we leverage our creative approach to develop projects aimed at delivering best possible outcomes. Today, we showcase a shared success story with Seltz Vitamins and Electrolytes, a brand open to exploration and with a constant growth mindset and absolute commitment to quality in all aspects. It's a brand that has captured the hearts of its audience, grounded in the values of fun, health, and accessibility.