The great success of a Mexican Global Brand
This summer, we celebrated a historic milestone for Mexican branding: Corona became the first to enter the prestigious BrandZ ranking of the world's most valuable brands.
What led Corona to achieve this success? Kantar's report highlights several key factors: consistent positioning through iconic advertising campaigns, strategic expansion into emerging markets, a focus on sustainability and innovation, and adaptation to new consumer trends. The Mexican beer has managed to connect with consumers worldwide, maintaining its authentic essence while offering products that meet current demands, such as Corona Cero.
This success story demonstrates the transformative power of a strong brand. Beyond being a simple product, Corona has become a symbol of Mexico, and this intangible value, built over decades, is now one of its most valuable assets.
The lesson for Mexican brands is clear: investing in branding is a long-term bet that yields tangible results. A strong brand increases sales strengthens a company's reputation, attracts top talent, and generates customer loyalty. In an increasingly competitive world, branding is the key to differentiation and standing out.
At Puntoasterisco, we understand that a brand constantly evolves and that every customer touchpoint contributes to its perception and positioning. We have accompanied the creation or growth of brands that are proud of their Mexican origin and that are also leaders in their industry, such as Café La Flor de Córdoba, Cercasel, and Librerías Gonvill.
Cheers to more Mexican brands making a global impact!
#MexicanBrands #Branding #GlobalSuccess
