Alternate Approaches to Brand Building: Personal Branding
From the perspective of digital branding, personal brands have found great opportunities in social media to grow and establish authentic relationships with specific audiences. Unlike commercial brands, personal brands build a sense of closeness and authenticity that is often difficult to replicate in the corporate world. The challenge lies in generating synergies between both identities without one absorbing the other. Striking this balance is crucial to avoid diluting either identity, as both personal and commercial brands need to maintain their own purpose and narrative.
A differentiating factor in this process is social media activism. Many personal brands have found social activism to be an ideal platform for gaining visibility and positioning themselves favorably in the market. This approach not only adds value to the brand but also creates an emotional bond with the audience.
In the digital space, seniorship and authority are two key pillars for strengthening a company’s SEO through personal branding. These concepts not only improve search engine visibility but also directly influence the trust users place in a person, and by extension, in the associated commercial brand.
Seniorship: Experience as a Competitive Advantage
Seniorship refers to the level of experience and expertise a person has in a specific area. In the digital world, a solid personal brand that projects experience brings several benefits to a company's SEO:
- Quality, specialized content.
- Collaborations and backlinks.
- Positioning as a thought leader.
Authority: Online Trust and Reputation
In the digital realm, authority refers to a person’s credibility in their field, which directly impacts SEO (Search Engine Optimization). Search engines, particularly Google, favor content from reliable and authoritative sources. How can this authority be built through personal branding?
- Consistent content creation.
- Mentions and citations.
- Reviews and testimonials.
A personal brand with experience and authority directly contributes to the SEO of the associated company. The authority of the personal brand can be transferred to the company through collaborations, joint publications, or mentions, driving high-quality organic traffic and increasing conversions.
Have you ever wondered if it’s time to carve new paths that contribute to both your professional growth and that of your company or venture? This might be the perfect moment to share knowledge linked to a social cause or a personally relevant topic that will keep you focused on the project. These types of initiatives often capitalize in the medium term or in incremental steps.
At Puntoasterisco, we create valuable brands and innovative strategies. Here, we help you find new angles beyond the Status Quo. #LetsCreateTogether #Puntoasterisco #DigitalBranding #PersonalBrand #CreativeStrategy
